About Sameen Shahid

My Experience

With nearly five years of experience in digital marketing, I am leveraging a finance background to enhance online visibility and drive results for clients in various industries.

In summary, my work experience includes the following roles:

• Senior Content SEO Executive at Bayut and dubizzle (January 2024 - Present)

• Content SEO Executive at Bayut and dubizzle (November 2022 - January 2024)

• SEO Executive at CreatifSoft (September 2021 - November 2022)

• SEO Trainee at CreatifSoft (June 2021 - September 2021)

• SEO Intern | CreatifSoft (March 2021 - May 2021)

Bayut and dubizzle

I joined Bayut and dubizzle in November 2022 as a Content SEO Executive and was promoted to Senior Content SEO Executive in January 2024.

Bayut and dubizzle operate under the larger Dubizzle Group, focusing on the UAE and the Middle Eastern markets. Bayut is a property portal whereas dubizzle sells a variety of products and services from property to automotive, furniture, community services and much more.

CreatifSoft

My SEO journey began with CreatifSoft in March 2021. I joined the company as an SEO Intern and was confirmed as an SEO Trainee in June 2021. Gradually working on my skills, I was promoted to the role of a full-time SEO Executive in September 2021.

At CreatifSoft, I learned SEO basics and eventually supervised a team of nine people. During my time there, I garnered the following achievements to my name:

• Rewarded as “Star Performer” with a bonus allowance for July 2021.

• Increased an eCommerce website’s traffic from 30 to 1.8k (according to ahrefs) by optimizing keywords and adding top-demanded products.

Skills and Abilities

Expertise

• On-Page SEO and Keyword Research

• Off-Page SEO and Outreaching

• Technical SEO

• Website Audit

• WordPress and other CMS like Strapi, Webflow and Tilda

• Content Marketing

• Local and International SEO

• SEO Content and Website Content Writing

Tools and Software

Ahrefs | SEMRush | Google Analytics | Google Search Console | Google Workspace | Google Docs | Google Sheets | Google Slides | Microsoft 365 | Microsoft Word | Google Keyword Planner | Looker Studio (formerly Google Data Studio)

My Education

I am a graduate in finance from the esteemed University of Karachi, having secured a CGPA of 3.27 with a minor in marketing.

Academic Achievements

• Brand Ambassador at “Karachi Business & Management Conference” held at Expo Centre.

• Volunteer in the “Alumni 2.0” dinner held at the Department of Commerce, Karachi.

• Marketing Team Lead at the “FIN-NEST” educational conference held at the Department of Commerce, Karachi.

My Certifications

This section highlights the various certifications I have earned throughout my career in SEO and content.

Google Analytics for Beginners |
Getting Started with Google Analytics 4 |
Google Tag Manager Fundamentals |
Google Data Studio |
Digital Marketing Fundamentals |
Advanced Google Analytics

Google Certifications

Other Achievements

I was featured as a guest speaker at Elevate Youth: Nurturing Tomorrow’s Leaders with Digital Efficiency” under the community development initiative grant GLOBAL UPGRAD – Pakistan and IREX.